Privacy Policy

Last Updated: 10/04/2025

1. About Our Policy

This Privacy Policy explains how The Diamond Metal Finishing Co Ltd. (“we,” “us,” or “our”) collects, uses, maintains, and discloses information from users (“you” or “user”) of our website https://www.diamondmetalfinishing.co.uk/ (“site”). It applies to the site and all products and services we offer. We are committed to protecting your privacy in accordance with the UK GDPR, the Data Protection Act 2018, and other applicable laws relevant to our operations.

For data protection inquiries, contact us at:

The Diamond Metal Finishing Co Ltd.
Unit 6,7A, Newfield Industrial Estate, High St, Stoke-on-Trent ST6 5PD
Email: info@diamondmetalfinishing.co.uk

2. Personal Identification Information

We may collect personal information from you when you interact with our site, such as by visiting, filling out a contact form, requesting a quote, or using our services. The personal data we may collect includes:

• Name
• Email address
• Phone number
• Billing information (if applicable)

You can visit our site anonymously, and we only collect personal information if you provide it voluntarily. You may refuse to supply this information, though it may limit your ability to use certain features, like submitting enquiries.

3. Non-Personal Identification Information

We may collect non-personal information when you visit our site, including:

• Browser type
• Device type
• Technical details (e.g., operating system, Internet service provider)

This data helps us enhance your experience and improve our site’s functionality.

4. What Are Cookies

Cookies are small files stored on your device to improve your browsing experience. Learn more at the Wikipedia article on HTTP Cookies.

5. How We Use Cookies

We use cookies to:

• Remember your preferences for future visits
• Analyse site usage to improve functionality
• Ensure a consistent experience during feature testing

We recommend keeping cookies enabled, as disabling them may affect site performance.

6. Disabling Cookies

You can block cookies via your browser settings (check your browser’s Help section for guidance). Note that this may limit some site features.

7. The Cookies We Set

Cookies may be set when you submit forms (e.g., contact forms) to save your details for future use.

8. Third-Party Cookies and Cookie Consent

We use third-party cookies from:

• Google Analytics: To track site usage (e.g., time spent, pages visited). See Google Analytics privacy page.
• Social Media Plugins: Buttons from platforms like Facebook, Twitter, or LinkedIn may set cookies to enhance your profile or collect data per their policies.
• Cookie Consent: We use a cookie banner to obtain your prior consent for non-essential cookies (e.g., analytics, social media). Essential cookies, needed for basic site operation, do not require consent. You can adjust preferences anytime via the banner or browser settings.

9. How We Use Collected Information

We use your personal information to:

• Improve customer service: Respond to your requests efficiently.
• Enhance our site: Use feedback to refine our offerings.
• Send emails:
• Transactional: Updates about orders or enquiries.
• Marketing: News and offers if you opt in (unsubscribe anytime via email instructions).

10. Lawful Basis for Processing Personal Data

We process your data under these UK GDPR lawful bases:

• Consent: For marketing emails and non-essential cookies.
• Contract: To fulfil orders or respond to enquiries.
• Legitimate Interests: To improve our site and services, balanced against your rights.

11. How We Protect Your Information

We implement robust security measures to prevent unauthorised access, alteration, or loss of your data, including:

• Secure data storage
• Limited access to personal information
• Regular security reviews

12. Sharing Your Personal Information

We do not sell, trade, or rent your personal data. We may share aggregated, non-identifiable data with partners or advertisers for purposes outlined here.

13. Third-Party Websites

Our site may link to external websites. We are not responsible for their content or privacy practices, which are governed by their own policies.

14. International Data Transfers (If Applicable)

If we transfer your data outside the UK, we use safeguards like standard contractual clauses or rely on adequacy decisions to ensure its protection.

15. Data Retention

We keep your data only as long as needed for the purposes in this policy, typically [e.g., “2 years after your last interaction”], unless legally required otherwise. Retention periods depend on data type and legal obligations.

16. Your Data Protection Rights

Under UK GDPR, you have rights to:

• Access: Request your data.
• Rectification: Correct inaccuracies.
• Erasure: Delete your data (if applicable).
• Restrict Processing: Limit data use.
• Data Portability: Get your data in a usable format.
• Object: Oppose processing for marketing or legitimate interests.

To exercise these rights, email privacy@diamondmetalfinishing.co.uk. We’ll respond within one month. You can also complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

17. Compliance With Children’s Online Privacy Protection

Our site is not designed for users under 13, and we do not knowingly collect their data.

18. Changes to This Privacy Policy

We may update this policy, revising the “Last Updated” date. Check back periodically. Continued use after changes implies acceptance.

19. Your Acceptance of These Terms

Using our site signifies your agreement to this policy. If you disagree, please refrain from using the site.